Online Reputation Management (ORM)

Social Media Marketing , SEM Marketing & Online Reputation Managemen

The SEM marketing team aims to increase organic web traffic and web generated conversion through search engine optimization (SEO) and Social Media Marketing (SMM) strategies.

SEO creates a structured foundation for web crawlers to favorably prioritize a website into a high position with increased search discovery. The SEO process includes proper targeted keyword implementation, relevant link building, and constant web analysis. SEO involves an initial build and a comprehensive maintenance structure to monitor targeted keyword position and increase site discovery.

Social Media Marketing works in conjunction to create online presence, fresh content, and a social buzz. SMM aims to discover new customers through media and directory outlets. In addition, Social Media Marketing involves reputation management to monitor web reviews. Review monitoring keeps an organization in touch with customers and helps resolve issues that arise.

High reviews and happy customers drive an incredible amount of business while SEO creates strategic means of discovery and website monitoring.

The internet has created a new medium for consumers to communicate about their experiences with different businesses and their services or products. Consumers will discuss the quality of the services or products and also the business practices of the companies they have encountered. Because so many consumers now rely on online reviews to decide which businesses are best for their needs, it is crucial for businesses to manage their online reputations by acknowledging consumer comments and taking action.

Consumers often like to express their satisfaction with certain companies but they also do not hesitate to leave poor reviews if they felt like they did not get the service they paid for, or had an unpleasant interaction with a company. The first step towards effective online reputation management is being aware of what consumers are saying about your business. Some business review websites allow businesses to set up e-mail alerts to inform them when a comment is made about their business. This puts businesses in a much better position to respond to feedback, especially negative feedback. Responding to negative feedback is crucial for online reputation because it shows that a business is willing to solve a problem instead of simply ignoring it.

The next step is to get involved in the discussion about your business to help sway online reputation. Companies will participate in blogs and forums related to their products or services to keep watch on consumer opinions and respond to customer concerns to promote positive feedback. Companies can also increase their reputation in their communities through physical community outreach. Having a positive presence in your community can help boost local support and can be used online to create positive press.

Another way to stay involved with the online discussion of your business is with social media websites such as Facebook and Twitter. These websites have become important mediums of customer support because more people are looking to social media sites for other consumer’s reviews and experiences. It is important to check Facebook and Twitter often to respond to both positive and negative feedback. This is important to respond to any comments because people notice when comments, especially negative comments are ignored. Keeping current on all comments can prevent a company from getting a negative online reputation by showing customers that they care through active involvement in the discussions.

The last step in managing online reputation is promoting customer reviews. More positive reviews can only help a company’s online reputation. Online business directories such as Google Places will gather reviews from several third party sites to make them easier to find. However, customer reviews have to be promoted somewhat indirectly because business directories are good at detecting fraudulent reviews and normally refrain from promoting businesses that directly ask for reviews. A good way to promote customer reviews is to have links to your business profiles in newsletters and on the main website that customers can access. Also, distributing comment cards with the link or address to write a review can generate more reviews.

Online reputation management is crucial for any business to maintain a positive public image. More consumers are turning to the internet for purchases and to research businesses for various services. People now base their decisions on online reviews which is why businesses need to create a positive reputation for themselves to generate more customers. With the consumer marketplace now shifting to the internet, it is more important than ever for companies to maintain a positive online presence.


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